Marketing Manager
Experiences Preferred: Someone who has 7 years or more of experience with marketing on infomercial working in companies such as Sleep Number or Shark Ninja
Primary Responsibilities
- Research innovative and integrated experience technologies and disruptive capabilities across industries to develop and test new ideas in store and events. Vet for roll out and operationalize.
- Key input for business cases, goals, and secures resources, of all integrated interactive initiatives.
- Alignment and input from key cross-functional stakeholders (Sales Operations, Product, Training, Marketing, and IT) to advance from concept to full launch.
- Manage external agency and internal resources to develop, test and roll out interactive experiences and sales tools for stores and events.
- Establishes clear accountability and transition hand-offs with partners such as IT, Training, Change Management, end users, managers, and sales leadership to ensure high quality solution design that includes user experience, support, and maintenance.
- Partner with IT to ensure all experiences are connected and supported for seamless reporting and analysis of usage, effectiveness, and performance.
- Ongoing reporting, development, and content creation for all in store interactive experiences.
Position Requirements
- Minimum of 5 years’ experience in interactive digital content in retail and or brand activations.
- Bachelor’s degree in Technology, Retail or Marketing, or higher equivalent experience.
- Directs, manages, and prioritizes work for external development agencies and internal partners.
- Exercises change leadership that is required in a fast-moving, high-growth brand. Build constructive and effective relationships with key business partners.
- Partners with store teams for feedback and insights, while having a strong focus on the customer.
- Highly accountable and proactively seeks creative solutions to overcome obstacles and improve processes.
- Demonstrates financial acumen & budget management.
- Possesses interpersonal skills to influence across departments in a matrixed organization including strong presentation & communication skills.
- Ability to articulate creative direction, as well as receive creative feedback.
- Excellent organizational, project management and problem-solving skills.
Similar Industry Titles And Experiences
- Experience Manager, Digital Marketing Manager, Experiential Marketing Manager, Creative Event Digital Manager
